Spin Master

Spin Master’s Mission and Vision are derived from our DNA, which is to innovate, create, and entertain.

Our Mission is to Push the Boundaries of Innovation, Creativity, and Fun. Our Vision is to Make Life More Fun.

Since 2000, Spin Master has received 96 TIA Toy of The Year (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors.

The company's continued investment and support of its entertainment division has also yielded meaningful results. Spin Master has launched two very successful shows, PAW Patrol and Little Charmers, both airing in multiple countries around the world and and generating significant revenue from toys and licensed product sales.

When Spin Master began to chart it's course in the children's entertainment industry, the founders recognized that in order to compete successfully with the established brands of larger companies, they had to design and market innovative products that would "wow" consumers and disrupt the traditional toy market. With the inspiration of its founders, who remain actively engaged in the business today Spin Master has maintained a deeply rooted culture of creativity, partnership and passion.