Ann Williams

We all have our calling. While some people make great accountants, scientists, or teachers, we were born to make and everyone who works here falls proudly into that category. While we come from backgrounds as diverse as engineering, advertising, finance, and graphic design, what brought us here—and ties us together—is our curiosity for creativity and our unbridled passion for making things…for you.

As a parent I know hands-on activities are one of the greatest gifts you can give a child. When kids make, they develop problem solving skills, acquire confidence and become happier kids overall. Whether they’re making teeny arrows, book necklaces, or wrapping yarn animals, they’re making something magical and it shows them possibility.

Crafting also emotionally transports kids out of challenging situations and make them more productive. They can express their feelings in new ways, too. By making, kids realize they can do anything they set their mind to. Imagine learning new craft skills for the very first time, creating a 3-D string art rocket, a decoupage poster about your positive traits, or making and giving Kindness Notes—suddenly the activity becomes more than just a craft, it becomes a truly joyful experience.