Store Hours: Monday-Saturday 10am-8pm Sunday 12pm-5pm

Welcome to Our Online Toy Store!

Annual Melissa & Doug Sale

20% Off all Melissa and Doug products 

In store and online!

Sale ends October 31st


Playmobil Store Grand Opening

Saturday, October 19th 

11:00am - Ribbon Cutting

FREE Giveways

(While supplies last)

Raff & Friends is officially HIRING!! We are looking for friendly, outgoing, hard working, honest and committed individuals. Gift wrapping skills are a plus. At Raff & Friends we are committed to treating every customer as a unique individual and strive to help each person find their perfect gift or item with a friendly smile.

MUST Be Available On Weekends!

Shifts Available: Part Time Days & Part Time Nights.

Anyone interested must come to the store to pick up the application. Please call for questions. 


We have 7 colors of Locker Ladders in stock!    





Upcoming Birthday or Celebration?

Come into Raff and Friends to create a physical WISH BOX of items you or your child would like and then WE will create a Wishlist for your child on our website from their selections!

(Click the photo below for more information on Wishlists.)

Call or stop in to ask us about our Wish Boxes! 

















Are you a REWARDS MEMBER yet?

- Save $10 for every $200 you spend in store

- Once a month a lucky Rewards Member will be seleted to win a prize

- Added to our email list to keep up-to-date on information regarding your locally owned Raff & Friends! 

Stop by the store to sign up!

All you need is an email!


 Our Store!








 Need A Great Gift Idea? 

Start Here!!


Baby (0-2)




Toddler (3-5)





Children (6-12)






Youth (13-17)






Young Adult (18+)











Welcome to "Raff and Friends." We are a locally owned toy store located in the Eastern Hills Mall, Clarence, New York. We are committed to excellence when it comes to the products for you and your family. 

Raff and Friends – Providing quality educational toys, strategy games, puzzles for the entire family.

Raff and Friends is a locally owned toy store located in the  Eastern Hills Mall.  Owner and author Kim Nelson is committed to providing quality educational toys, games, puzzles, science, pretend play, wooden toys from leading toy companies. 

Raff and Friends’ business began with a line of children's books simply titled Raff's Magic Touch, written by Kim Nelson. She realized that growing minds need encouragement and quality products designed with an emphasis on child development, child education, and character education.  Nelson also offers professional Character Education Visiting Author Programs for grades K-5.

Visit Raff and Friends, Eastern Hills Mall, today.  The author will personally sign a purchased copy of her books. Call (716) 632-4202 and visit our website at


Staff Favorites

Mickey Mouse

Locker Ladder - Purple

Handy Hook

Award Winners

Design & Drill BrightWorks

Circuit Maze

Blue Pouch

Raff and Friends

Turing Tumble

Locker Ladder - Pink

Locker Ladder - Black